The content marketing framework allows you to develop content that is in line with your conversion funnel. Tofu is used to create brand awareness, while MoFu educates people about the benefits of your solution. Tofu works best when your content is educational. BoFu is a way to get people to buy your solution. If you follow the content market framework, your content can be optimized to improve conversion rates.
Tofu-Mofu-Bofu framework
Tofu Stage: The content should not be a direct sales pitch. It should not be a sales pitch, but simply describe the benefits of your product or services and address any concerns the customer may have. The content should also be honest and realistic, with the intent of deepening the relationship. While the overall goal is to close the sale, this content marketing framework also allows for the opportunity to share other information with the consumer.
Tofu and Mofu content is designed to educate visitors and build trust. The third stage, called Bofu, is about converting visitors to customers. The Tofu level is a high-level educational stage, while the Mofu phase is focused on problem-solving information. The last stage in the funnel is about trust-building. Combine the three types to create content that appeals across a range of buyer types.
Hubspot’s Tofu/Mofu/Bofu framework
If you're wondering how to create the most effective content, consider the Hubspot Tofu-Mofu-BoFu content marketing framework. It allows you to create content based upon the buyer's journey. Tofu develops brand awareness, while MoFu educates and helps your prospect choose the solution. Each of these steps require a different type content.
The buyer, at the top of a funnel, is either still learning about the problem or has an idea of what they want. Tofu content, on the other hand, is designed to attract attention and is made to be viewed by multiple people. This content can be a short video or a social media advertisement, as well as a content partnership. Marketers need to be aware that the medium and method of delivery are likely to change quickly in 2021.
Framework for pragmatic marketing
A practical marketing framework can be helpful in determining which components are most important for achieving your business goals. This involves aligning content, sales, as well as other marketing channels. A framework that is practical will help you identify your market segments and target markets. You want to create a product that solves a problem people face. It will help you to identify the distribution channels and buying preferences that are most effective to reach these markets. You'll ultimately be able create a product that is profitable.
For pet owners, a pragmatic framework could be a great way to market. Swiffer(r), an online pet groomer, made this approach a marketing strategy. They highlighted the product's ability to trap and collect hair. In order to understand their customers' needs, they sought feedback. They designed products with the consumer's needs in mind. A pragmatic framework allowed them to improve their product and rank their website higher.
FAQ
What is content marketing?
Content marketing is successful because it produces valuable, engaging content which provides value.
When you provide helpful information, solve problems, entertain, or engage your audience, you build relationships with them. People respond well to positive messages from brands they know and trust.
People enjoy reading things that interest them. Your readers will keep coming back for more when you write something interesting.
Your content must inspire people to take action. This could be buying your product, signing-up for your newsletter or visiting your website.
The key to successful content marketing is to write compelling copy that engages your target market and provides them with the information they want and need.
What is it worth to hire a content strategist for your company?
Plenty of freelancers and agencies are available to provide content creation services at reasonable prices. However, some companies prefer to pay more due to the expertise of the person handling the project.
What makes content marketing different to traditional advertising?
While traditional advertising focuses on getting attention and content marketing on providing value, it is not as effective. Because most people don't pay attention to traditional advertising, it is often a waste. However, content marketing can lead to much higher engagement rates.
Statistics
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
What are some of the best content marketing tools?
There is no one platform that works across all industries. However, most industries will have at least one preferred tool. For example, Hubspot has been proven to increase conversion rates by almost 50%, so its software is widely used among marketers.
There are many tools out there that offer different features. Some tools offer better analytics tracking while others make it easier to collaborate between teams. Others offer A/B testing features that can help improve your content marketing ROI.
Consider the following before you make a decision about a particular platform: What are the pros/cons of each? It will meet my current needs? What about 2 years from now?
Entrepreneur Magazine lists the top five content-marketing platforms.
Marketo Content Studio #1 Content Marketing Platform
Marketo is a social media management platform for enterprises. Marketo offers a range of products and services that include CRM software, social publishing tools and analytic dashboards.
They also offer a content Studio that allows businesses access to a range of pre-made templates as well as graphics that can easily be customized.
This means that you don't need to spend time creating graphics or writing original content. Instead, your focus can be on creating engaging content that speaks directly with your audience.
Marketo makes it easy for you to upload videos and images to your blog posts. This improves the visual appeal of your posts and encourages readers to engage with them.
Marketo won't allow you to edit your image or video files.
Trello: Content Marketing Platform#2
Trello is similar with Kanban boards in project administration. Both provide lists of tasks which can be assigned to users and monitored for progress.
Trello allows for you to create boards for each team member, and assign them specific responsibilities. It allows you to share information among workers in a simple workflow.
Trello does not require special software to operate, unlike Kanban boards. So you can use it on virtually any device.
Another key difference is that Trello lets you invite people to collaborate on projects without having to share sensitive data.
This means you can create a private board and show only essential details to those who need to know to complete a task.
Google Suite 3: Content Marketing Platform
Google offers many products that are specifically tailored for business owners. Google Docs is a Google Suite that includes Sheets, Slides and Slides.
It's important to note that these applications aren't free. Each user will be charged separately. You can use them for multiple purposes with many plans starting at $5 per month.
Two licenses are required to be able to create and embed links from other websites.
However, if only one document is needed, you will be able to create it free of charge.
Google tools integrates well with Gmail, which is a significant benefit. Google tools allow you to easily email documents and save data in Google Drive.
Hubspot Content Marketing Platform 4
HubSpot is a popular web-based tool for marketing that provides a wide range of functions.
Users can manage various aspects of their websites, landing pages, and blogs through its platform. They can, for example, create automated emails to track conversions.
HubSpot also integrates with Salesforce, WordPress and other platforms so that you can connect them all.
HubSpot integrates well with over 200 third party apps. This is one the most attractive features. This allows you to automate your processes and generate reports based off real-time information.
Although HubSpot won't allow you to publish content directly, you can export it in many formats, including HTML and PDF.
HubSpot offers an unlimited trial version of its pricing platform. However, once you upgrade to a premium account, you have unlimited access.
HubSpot is the best blog platform and eCommerce solution. Get started today!