Instagram is preferred by almost 85% of teenagers over Facebook. So it's time you get to know your new target audiences on Instagram. Here are some tips to help you find them.
85% of teens prefer Instagram
Piper Jaffray has found that Instagram is preferred by 85% of U.S. teens to Twitter and Facebook in a survey of 8600 teens. Instagram's core feature, which is image-based, encourages users to show only the best version of themselves and their lives. Six percent (or six%) of American teens link the use to Instagram with suicidal thoughts. This trend is partially responsible for Instagram's rapid growth.
According to the survey 72% of US teens said that they use Instagram daily. 69% claimed that Snapchat is used by them. Ofcom, the UK media regulator has published two separate studies regarding teenage social networking sites. The study covers the 16-to-24 demographic, while the study of 12-to-15-year-olds covers ages 12 to 14. Instagram wins in both the study and the study of 12-to-15-year olds. Snapchat's share is shrinking as more teens turn to Snapchat.
Hashtags make it easy to reach new target audiences.
Besides using the hashtag feature on your posts, hashtags are a great way to mobilize users on important causes. HubSpot used #BTPLancs for a tweet promoting BTP Lancashire football team to receive more than 20,000 responses and likes. Instagram users can also use popular hashtags to follow brands or businesses.
Use hashtags to increase your reach and searchability. The more relevant the hashtag is to a brand's message, the more likely it is to be seen by users. A post with #jewelry receives 12.6% less engagement than one without a hashtag. Use hashtags to increase engagement, find new followers and convert customers.
Instagram Insights is a great way to find your target audience
By analyzing data from your posts, you can identify your target audience. Instagram Insights gives you a lot of information about who visits your profile and which posts perform well. By analyzing these insights, you can create content that will resonate with your audience and increase your conversion rate. Here are some tips to use Instagram Insights to determine who your target audience is. Remember to match your interests and demographics when you compare Instagram insights to sales data.
Using Instagram Insights is a free tool that allows you to analyse your content without leaving the app. This will provide insights into your target market, their needs, and where they live. This information will guide you in your content creation and publishing. This way, you'll know exactly what to publish and when. Instagram's users will offer you valuable insights and takeaways.
FAQ
How can I measure success with content marketing?
There are many methods to determine the effectiveness and efficiency of your content marketing strategy.
One good measurement tool is Google Analytics. This tool can show you where your targeted traffic originates and what pages they visit the most often.
It will also show you how long each visitor stays before leaving your site.
You can then use this information to improve your content to get people's attention and keep them engaged for more extended periods.
The following questions will help you to measure the success and failure of your content marketing efforts:
What value do my new subscribers receive from my email bulletins? What proportion of my mailing list has become paying members? How many people have clicked on my landing page to convert? Does clicking through result in higher conversion rates?
These are all important metrics to track, monitor, and report on over time.
Another way to measure your content marketing success? Look at how often people share links to your content on social networks.
It's worth starting now, if it isn't already. It could make all the difference in whether you are seen or ignored in your industry.
How can Content Marketing Strategy help you?
Content Marketing Strategy gives access to data you might not otherwise be able to. This data can be used to determine which content types perform best.
It helps you to determine which strategies should be used to increase your site's traffic. And it provides insight into your audience's behavior so that you can develop even better content.
This means that you will be able to spend less time worrying over what type of content works and more on what doesn’t.
You can also use a Content Marketing Strategy to determine which messages are most popular with your audience.
These messages can be used to help you identify the content that they are most interested in. You can then create similar content and continue to develop your successful ideas.
Finally, a Content Marketing Strategy helps you track your content's performance. You can see which content types convert well by sharing more.
In short, a Content Marketing Strategy is the key to ensuring your content performs as intended.
Why do I need to have a Content Marketing Strategy. Why not just post social media updates or send emails?
There are two main reasons why you might not want to use a Content Marketing Strategy.
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You might think that email marketing and social media posts are enough to get people talking about your brand.
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If you haven't tried email marketing or posting on social media, you might assume that this type of content isn't practical.
Both of these assumptions is incorrect.
Email marketing and social media posts can be great ways to communicate with customers and prospects. However, these are not sufficient.
A single email campaign won't be enough to help you achieve your goals. Your email campaign should be part a larger strategy. You can't rely on social media to help you reach your goals. They should be part and parcel of an overall strategy.
This is where a Content Marketing Strategy can help. Creating a strategy that sets clear objectives for each piece of content allows you to manage your entire content creation process.
As a result, you'll be able to spend more time focusing on other essential aspects of running your business, like growing your audience and increasing conversion rates.
While there are many advantages to having a Content Marketing Strategy in place, it does not make it easy.
But, having a strategy in place makes all the difference.
How long will it take for content marketing to be started?
It depends on how large your business is. Smaller businesses often don't have the resources to invest immediately in content marketing. But it can pay big-time if your are willing to put in the time.
Do I really need to hire an agency to do content marketing?
No! You can create high-quality content with many tools online. Agency services are often expensive.
Why are you looking for a content marketing strategy to succeed?
Content Marketing is not just about creating good quality content for the sake of it. It's about building relationships, engaging people emotionally, solving problems and helping them to solve their problems. This requires a deep understanding of how people act online.
This is exactly what Content Marketing Strategy is all about. Content Marketing Strategy will help you to understand the psychology of your customers in order to best engage them.
It can also help increase your conversion rate to increase your profit.
You might be asking yourself why you would invest in a Content Marketing Strategy, when so many options are available.
Content Marketing Strategy has a higher ROI than any other marketing method.
A well-executed, content-marketing strategy will make it easy to grow brand awareness and to sell products.
Statistics
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
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How To
How can you create a content marketing strategy for your business?
First, determine what type of content your clients want. Once you have established this, it is time for content creation. This could include creating an editorial calendar or planning where these pieces will come. Content should always serve a purpose. No matter what format it may be, blogs, social media updates, or other content, all should serve the same purpose.
After you have decided what type of content you want, it is important to identify your target market. So who are they interested in, and why would they care about whatever you're offering them?
Next is to find ways of communicating with your target market. Although social media platforms can be a great way of connecting with people, there are many other options, including videos, podcasts, webinars and webinars.
After deciding how to communicate with your target market, you should decide what topics or types of content you want. This goes back to the purpose of writing the content. What problem does this solve? Is it useful? Will it make their life easier?
You now know what content you like to write. Now it's time for you to decide what you want. Do you want to share information about your industry? On current events? On specific products and services? The answer to that question determines your focus.
Finally, after answering all those questions, it's the right time to combine everything in one package.
You want every piece you create to serve its purpose. You don't want to waste anyone's time and energy, so you must build quality into every aspect of your content.
Don't forget that a great content marketing strategy has many moving parts.