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4 ways data can be used for your advantage



using social media for community engagement



If you have trouble getting traffic to your website, don't worry. The solid non-organic traffic generated by social media and email is also possible. It is very popular to share data-driven insights and themes. No matter if you are reporting on a trend in the industry or writing a comparison article, people love to share statistics and data. Here are four tips to help you use data to your benefit:

Non-organic traffic

If you're looking for new ways to get your website and blog noticed, consider creating content that's data-driven. These types of content can often be associated with new data, industry trends, or other relevant information. Posts that summarize statistics and comparisons are also excellent options for data-driven content. These two types of content generate significant non-organic traffic. A lot of people enjoy reading information that provides insight into industry trends.

Data-driven content


social media agency team

Establishing a benchmark is the first step towards creating data-driven traffic material. This will allow you to assess the performance and set goals. Data-driven insights may also be used to help map out the various stages of a customer's journey. These data allow you to align content with each stage, improving its effectiveness. The next step is understanding the data and analyzing how it relates in relation to your marketing strategy.

Interactive videos

Cisco recently released its Visual Networking Index (which includes forecasts of internet traffic and video content) report. This report shows that video content is the fastest-growing segment of the internet. But how can you measure its effectiveness? Continue reading to find out how interactive traffic videos can be used to track the effectiveness of your content. You'll be amazed by this technology! Here are some tips to help monitor and improve your interactivity videos.

Blog posts


Brands and other prominent businesses consistently publish high quality content and drive insane traffic. To expand our online presence, we often wish that we could share our stories and experiences with others. Perhaps we just want to increase traffic to our site. Or, perhaps you don't have the time for this tedious work. Luckily, writing quality content is not as difficult as it sounds. Here are some tips on using blog posts as traffic content:

Infographics


influencers and brands

In your infographic, you should not repeat research. You should look for new ideas. Sharing content can be made easier by conducting research on new topics. You can also do your own research, or seek out the help of companies you don't know. Use infographics to promote your products and website, but keep it fresh and relevant. Here are some guidelines to remember when using infographics in traffic content. Let's begin!

Webinars

A webinar is a great option if you are looking to increase your website traffic. When done correctly, webinars are engaging and offer valuable information that your audience can use. Multichannel marketing is a great way to promote your webinar. This includes email marketing and blogging. You can also promote the webinar after it ends, sending highly targeted visitors back to you website. It is important to make a recording and then promote the webinar.




FAQ

What is strategic Content Marketing?

Content marketing is the art and science of creating useful content that others can share on various channels. It's about giving people what it is they want. The most successful companies are those who understand this.

Strategic Content Marketing gives you the ability to provide exactly what your clients need at precisely the right time.

To understand people's interests and their thinking, you must first get to know them. Then, create high-quality content to answer their questions and solve their problems. This creates trust and loyalty that will ensure you are there when they need you.


What platform is best for content marketing?

There are many options available today. Each platform has its own pros and cons. Here are some top choices:

  • WordPress - It's easy to setup and maintain. Great community of users.
  • Wix – Setup and maintenance is much easier than WordPress No technical knowledge is required.
  • Squarespace – The best option for those who already own a website.
  • Blogger - Free blog service
  • Medium – A place that writers can share their work.
  • Instagram - An image-based social media platform.
  • LinkedIn - A networking tool.
  • Facebook - A social network.
  • YouTube - A video sharing platform.
  • Pinterest - Image-based platform.
  • Google Analytics – Track visitor behaviors.
  • Hubspot - Email marketing software.
  • MailChimp – Email marketing software.


What are the best ways to improve my content strategy?

Your content marketing strategy can be improved by focusing on audience. Content, distribution, and other factors. First, you need to understand your ideal customer and where they hang out online. Once you have this information, your content can be tailored to their tastes. Second, you must develop a unique voice and style that distinguishes you from competitors. The third step is to determine how to best distribute your content.


Do I need an agent to do Content Marketing

No! You can create high-quality content with many tools online. Plus, agencies tend to charge a premium price for their services.


Is content marketing right for me?

Absolutely! Any type of business can benefit from content marketing. Content marketing works for all types of businesses, regardless of whether you offer products or support, or offer training. Customers can learn more about your company by creating content and staying connected.



Statistics

  • Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
  • According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
  • We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
  • Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
  • Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
  • Seventy-two percent business to business (B2B) (mailchimp.com)
  • According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
  • An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)



External Links

slideshare.net


copyblogger.com


semrush.com


hubspot.com


blog.hubspot.com


hubspot.com




How To

The Best Way To Send A Press Release

Now that you have learned how to write a news release, let's talk about the best ways to distribute it. There are many options for you to choose from, including traditional distribution methods like snail mail or newer forms such as email.

Use email to your advantage. Here are some guidelines to help you get started.

  • Make sure your subject line stands out. It might not be enough for attention to grab your headline.
  • Be concise. Your press release shouldn't be lengthy. Keep it short and sweet.
  • Be clear in your email. Your email should not be written in technical jargon.
  • Include relevant images. Images can help people get interested in your message.

These tips will help you when writing your press releases:

  • Avoid using unnecessary words such as "we", "our," or "I"
  • Before you write your press release, think about who your audience is. What do they care about? How can you build a relationship with them?
  • Be sure to include URLs with your emails
  • Before asking permission, be sure to ask. Before sending your press release out, ask the recipient permission to continue receiving news releases.
  • Don't spam. Do not send multiple copies your press release.

Now it's time for you to distribute your press release. The next step is to find the right channels to get your message out. Here are five choices:

Traditional

You may already have a list containing publications where your press release should be submitted. These could be magazines, trade journals or blogs, as well as local newspapers.

Many publications have submission fees and offer incentives for writers pitching stories. Some publications offer free subscriptions for each story published. Others offer a percentage of the revenue generated by each article sold.

While submitting your press release through traditional means is still an option, most experts recommend going online.

Online Channels

Online channels are a great way to reach potential readers. You can also submit press releases to websites such as Google News or Yahoo! News.

Google News, which has been around for over a decade, provides news feeds of major media outlets. It's easy for you to find your company's name in hundreds of other companies.

Yahoo! News offers similar services but is focused on providing news about specific topics. When you search for your company name, you will see links to articles that relate to your business.

BING NEWS offers the ability to search keywords across its network. This is very helpful when searching for information about a topic.

AOL news offers similar services to Yahoo! Google News and Yahoo! While it's not as well-known as those two giants, AOL does offer a good service at a reasonable price.

Some publications let you post your press releases. Most require a monthly payment. However, many free websites host press releases.

These include PRWeb. Press Release Monitor. PR Newswire. Business Wire.

PR Web was established in 1997 and is the largest website devoted to press releases. It boasts over 1,000,000 registered users. Users can access thousands of press releases posted by businesses worldwide.

PR Web also offers an RSS feed which updates your site when someone posts a news release.

PR Newswire is another excellent resource for finding press release information. They claim to possess the largest database of press releases.

They offer an RSS feed so you can keep up to speed with the latest news from the press release space.

Print Media

Print media might be the way to go if you're looking to reach a wider audience than just online journalists. Many small businesses don’t realize the power of print media.

Print ads are a great way to promote new products if you have a business that sells clothing, books, or electronics. You can also advertise on magazines or in newspapers.

For something completely different, you can check out the "free" section of your local newspaper. Many classifieds advertising jobs are available.

Contact local television stations and radio stations. They might accept press releases as part their regular programming.

Press Releases are not Dead

These days, it seems that everyone is talking about mobile applications. Did you know that press releases still exist? They're even more essential than ever.

In this day and age, people expect immediate results. Your message must be delivered to the right people if you want your message to be heard. It is important to use all channels possible to achieve this goal.

Facebook ads are not the only option. Instead, think outside the box and consider creative options to help you connect with your customers.

The bottom line? Word of mouth is your best tool for growing your business. Your customers will share your business with their friends and families. Make sure that they know about it!




 

 



4 ways data can be used for your advantage