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What is marketing?

what is marketing about

What is marketing? Marketing is about building relationships with customers, ensuring sales of products or services, and exchanging offers and information. It is a science and an art. Marketing, as it is commonly known, involves creating, communicating with, exchanging, and delivering offers. As defined by the American Marketing Association and the board of directors, marketing is the creation, communication, exchange, and delivery of products, services, and experiences.

Marketing is a goal-oriented activity

A systematic activity that aims to create a value for the customer, marketing is a goal-oriented process. Marketing activities include identifying potential customer, finding out their needs and turning them into products. Marketing is about satisfying customer needs and desires, and transferring ownership of products. This activity must always change as new buyer behaviors and business contexts emerge. Your marketing strategies should adapt to these new changes to achieve success.

It's an art as well as a science

Marketing is often debated as an art and science. Marketing can have elements of both, but the difference between them is not always easy to make. Marketing is about understanding people's behavior. Science is about measuring and analysing numbers. Marketing and science are both based on the use of evidence to understand human minds. But there are important differences. Marketing requires the use of math, accounting, and science principles.

It's a consumer-oriented business process

Marketing is about the customer and not the product. In a market driven by consumers, the marketing decisions a company makes are based on the wants and needs of the target consumers. Companies can increase their profitability and customer satisfaction by identifying the needs of customers and fulfilling them. A well-designed marketing program will help businesses achieve their goal of customer satisfaction. Marketing that is consumer-oriented is founded on the idea that customer satisfaction is key to success.

It's a process of social interaction

Marketing is a process that helps individuals achieve their long-term objectives by providing products and services that address the needs of consumers. It encompasses many social, technological, and ethical concepts. A social process, marketing is concerned with the long-term welfare of society. In short, marketing is a process that helps people reach their goals by engaging in a series of social activities.

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How long should I expect my content marketing campaign to last?

This can vary depending on the industry or type of product or services offered.

For example, if you sell shoes, you might spend one month designing a new shoe style. For example, you might launch the product in August and keep updating it throughout year.

If you're selling clothes, you might create one look for fall and one for spring. It is your goal to offer new and exciting products so that your audience never gets bored.

Your goals determine the length of your content marketing campaign. A small business may only require you to concentrate on one channel. Larger companies may need to use multiple channels to reach their target audience.

What are the benefits to content marketing?

High-quality content is key to content marketing, which helps you drive sales and leads. Content marketing offers a steady supply of new, original content that can then be used to promote products or services. In addition, content marketing increases brand awareness and trust among potential customers. The best part about content marketing is that it creates a positive image and reputation for your company.

What is the goal of content-marketing?

Content marketing is about creating valuable and relevant content for customers. This can happen through different channels, including email campaigns, blog articles, whitepapers, and others. It is important to provide value to your target audience.

How long should my content marketing be lasting?

This depends on your goals. Different businesses have different goals. Some are focused on short-term results while others seek long-term growth. We recommend starting with three months of consistent content creation and then reevaluating after that period.

Is content marketing effective?

Yes! Hubspot states that Content Marketing is now the number one digital marketing channel for lead generation.

Why do I need to have a Content Marketing Strategy. Why send emails and post updates on social media?

There are two main reasons that you might ignore a Content Marketing Strategy.

  1. You may think that social media posts or email marketing is enough to get people talking.
  2. This type of content might not be practical if you haven’t yet tried social media posting or email marketing.

Both assumptions are false.

Email marketing and postings on social media can be great ways of communicating with prospects and customers. But they don't suffice by themselves.

You can't rely on an email campaign to reach your goals. Instead, it needs to be part of a larger strategy. You can't rely on social media to help you reach your goals. They must be part of a comprehensive plan.

This is where the Content Marketing Strategy comes into play. A Content Marketing Strategy is a plan that sets clear goals for each piece. This will allow you to manage the entire content creation process.

As a result, you'll be able to spend more time focusing on other essential aspects of running your business, like growing your audience and increasing conversion rates.

Even though Content Marketing Strategy has many benefits, it doesn’t make it easy.

A strategy can make all the difference.


  • Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
  • According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
  • Forty-seven percent of buyers view 3 to 5 pieces of content before engaging with a sales representative. (mailchimp.com)
  • Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
  • According to research compiled by Coschedule: Companies that publish 16+ blog posts a month get as much as 3.5x as much traffic as those that publish 0-4 posts a month. (criteo.com)
  • Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
  • We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
  • To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)

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How To

Infographic Creation Tips for Content Marketing

Infographics can be a great way to simplify complex concepts and make it easy to understand. Content marketing aims to provide useful and valuable information to your target audience, so you should consider using infographics to help spread this message.

You'll need design software such as Adobe Illustrator or Photoshop to create an infographic. These programs can be used for drawing out shapes and elements to represent data. After that, you can add fonts and colors to make it look professional. Once your design is ready, you can start uploading images from sites like Pixabay and Unsplash to insert into your design.

Look online for inspiration to create your own infographics. If you want to show calories in certain foods, then you can take a picture or diagram of a food pyramid, and add pictures of the foods. Or you could look at how many sugars are found in soda pop and replace that number with a picture from a Coke bottle.

Once you have created your infographic it is possible to share it via social media channels like Facebook, Twitter and Google+. This helps people who aren't familiar with the concept learn about it. You can include hashtags in your infographic if you want to share it on social media. Users can follow along with specific conversations using hashtags.

If you decide to create an infographic, try making your posts shorter than usual. An average blog post will be between 2000 and 5000 words. An infographic, however, only needs 500 to 1000 words. That means you can get more information across in less space.

Remember that not all viewers can read small font sizes when designing an infographic. Make sure you use large enough fonts and don't rely too heavily on color for your graphics. It is important that all text is legible.

Here are some more tips

  1. Select an Infographic Template. Many templates are available in both printable and online formats. Canva (Piktochart) and Google Slides (Google Slides) are some of the most requested templates.
  2. Create your Infographic. You can use the template to create your infographic. You can use whatever media is most appropriate for your audience. You might use photos of local restaurants to create an infographic about the best places in Seattle.
  3. Add Text. After creating your infographic, add text with Microsoft Word, PowerPoint, and Canva.

  4. Add Images. You can also add images to your infographic. These can be pictures, charts, graphs, or icons. If you wish to include a picture, ensure it is relevant.
  5. Make It Interactive. You can add interactive elements such as buttons, maps, and links. This will increase engagement with your audience.
  6. Share. Share your infographic with others on social media such as Facebook, Twitter and LinkedIn.
  7. Measure. What was the performance of your infographic? Are people clicking through to your website or not? Are they signing up for your email newsletter? What was their reaction to your infographic?
  8. Improve. Do you have any suggestions for improving your infographics? Do you think your infographic could be better?
  9. Repeat. Do it again.



What is marketing?