Content marketing stats are essential for measuring success. Written content is the most popular form of online marketing, with 98 percent of marketers using this method. The second and third most popular types of content marketing are email and organic social media. Successful measurement of results is key to any strategy in content marketing. Content marketing requires a strategy. These are some important content marketing statistics to remember.
Blog posts with images have a 94% higher click-through rate
Buffer, an online social media scheduling platform, recently discovered that top-ranking blogs featured on average one image for every 350 words. This is great news if you want to increase your audience's engagement and keep them on your website longer. Images can help you link to paragraphs and clarify your ideas. Images can also help to emphasize tone and encourage interaction with readers.
Your view-through rate can be boosted by adding images to your content. This is as high as ninety four percent. Research has shown that posts with images receive 94% more views than those without images. Images make content easier to read and increase traffic. Images should reflect your brand identity. They also need to be optimized to appear in search results. You can also include more than one image per post.
Blog posts that contain long-form content are more likely to be shared on social media
Longer content is more likely than shorter posts to get social shares. BuzzSumo discovered that articles longer than 1000 words were more popular than shorter posts. According to BuzzSumo, longer content is more likely engage readers. Moreover, longer content tends to garner more inbound links, which remain a crucial factor in Google ranking.
Promoting your long-form content in your existing content can also help increase social shares. It is a good idea to review older content and find opportunities to link it to newer content. It is possible to gain popularity with the content that was successful. Here are some great ways to promote your long-form content.
Blog posts with video get more social shares
Including video in your blog posts can be one of the best ways to increase engagement and drive traffic. It can ignite your marketing campaigns, so to speak. To increase traffic to your blog and social sharing, video content can be integrated into it. Learn how to incorporate videos into your blog posts. These are five excellent blog posts featuring videos. A video embedded in a blog post will double its social reach by tenfold!
Your chances of appearing in Facebook's News Feed will rise if you create engaging videos. Facebook's algorithm assigns each story a relevancy value. Stories that appeal to your audience will therefore appear at the top. If you want to attract more viewers to your videos, you can include an "virtual handshake" call-to-action at your video's end. To get your video noticed, a simple phrase such "To learn more, click Here" will work well.
FAQ
What makes content marketing work?
Yes! Hubspot claims that content marketing is one of the three most important digital marketing channels for lead generation.
Content marketing requires a large budget.
It all depends on how big your business is and where you are at. Small businesses often start with no dedicated resources. They realize, however that as they grow, a strong content marketing strategy will improve sales and customer engagement.
A content marketing agency or freelancer can provide a broad range of tools, expertise and support. These professionals can help to identify potential problems within your company and guide you in the development of your content-marketing program.
A strong content marketing strategy will provide enough income to cover production costs, while also giving you the opportunity to invest in other areas within your business.
What is the goal of content-marketing?
Content marketing provides valuable and relevant information to customers. This can be done via email campaigns, blog posts, white papers, and other channels. Delivering value to your audience is the key.
How long should my Content Marketing last?
All depends on your objectives. Different businesses have different goals. Some are focused on short-term results while others seek long-term growth. We recommend starting with three months of consistent content creation and then reevaluating after that period.
What is Content Marketing?
Absolutely! Any type of business can benefit from content marketing. Content marketing is great for any business, no matter if you are selling products or services, providing support or training. It allows customers to learn more about your company and keep in touch.
What do I need to know about SEO in order to do Content Marketing? Yes!
SEO professionals understand how search engines such as Google rank pages. They can also identify the keywords you should target when optimizing pages.
Statistics
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
- Out of the 1,500 marketers we surveyed for our State of Content Marketing report, 78% who felt their content marketing strategy was exceptionally effective in 2021 had documented their strategy. (semrush.com)
- We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
- This marketing strategy landed Ford a 15.4% conversion rate. (neilpatel.com)
- According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
- To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
External Links
How To
What is Content Marketing?
A content marketing plan (CMP) is a strategic document that helps you define your goals, objectives, and strategies for developing and executing your online presence. It's a roadmap for reaching those goals through content creation and distribution.
The CMP is typically broken down into 3 main areas.
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Your overall strategy - What do you want to achieve?
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Your content strategy – Where can you find the right people who will write, curate and distribute your content content?
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You'll need to decide which channels you will use to share your strategy. What type of content will your produce?
These four components are essential for a CMP to be effective.
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Goal Setting – Define your target audience. Set measurable KPIs that will measure success.
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Audience research - Get to know your ideal clients so you can pinpoint the right places to search for them.
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Strategy - Develop a clear vision of where you're going. Break it down into smaller pieces.
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Execution – Set realistic expectations about when you can expect to see results.