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Five Marketing Platforms with Sharp Features

creating online content marketing

A marketing platform can be described as an all-in-one tool which automates many tasks related to marketing. It can manage your email newsletters as well as track the results of your campaigns. To choose the right marketing platform for you, it is crucial to review its features and select those that are most important to you.

Zoho is a comprehensive marketing automation platform that allows businesses reach customers in a more personalized manner. This platform allows companies to generate leads, track the effectiveness of campaigns, and increase sales. This software can be especially useful to small business owners that want to expand.

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Mailchimp is a comprehensive email marketing tool. It comes with a basic email plan that is free. You can also choose a Plus plan to get more advanced automation. You can send a welcome email, create visual decision trees, and send anniversary emails each year with the Plus plan. These features are ideal for eCommerce mailing campaigns. You can also view click-through rates, success rates, and custom domain and tag names for each campaign.

ActiveCampaign is a user-friendly marketing automation platform that combines sales CRM and email marketing. The system allows for automated email campaigns to help you grow your company. This platform has a free version and an enterprise plan for larger companies. If you want to get started with marketing automation, it's a good idea to try this one first.

HubSpot, another marketing platform, is especially helpful for smaller businesses. HubSpot's hub offers a range of marketing tools such as email marketing, customer service, and social media. The marketing tools that you can integrate with it are just as important as this marketing tool.

Marketo is a complete marketing platform that includes a range of channels including digital advertising and account-based marketing. It offers full-featured automation for large marketing operations.

buyer funnel

Constant Contact is another multichannel marketing platform you can use to reach customers via various channels. Additionally, you can access the platform via SMS messaging. It allows you to design landing pages tailored to the needs of your customers. Landing pages can also be created using your website, your ad and other sources. A landing page allows you to customize the information according to your customers' preferences and needs.

Lookalike Audience allows you to find similar people in your target market by analyzing their online behaviour and online activities. It uses their CRM to identify potential customers who might be most interested in your products or services. For example, if you advertise a new product, you can target people who have recently posted about it on social media.

Act-On can be used as a marketing automation platform and is comparable to Marketo. Both systems offer robust analytics. Act-On offers more value and better support.


What are the 7 Steps of Content Marketing?

This seven-step content marketing process includes:

  1. Identify the problem
  2. Learn what is working right now
  3. Find new ideas
  4. Turn them into strategies
  5. These are the best!
  6. You can measure the results
  7. Repeat the cycle until you find something that works.

This strategy is practical for both large and small businesses.

What is the cost of hiring a content strategist to create content?

You can find many freelancers or agencies that offer content-creation services at a reasonable price. Some companies pay more for the experience of the person who is working on the project.

Why do I need a Content Marketing Strategy? Why not send out emails or share social media updates?

There are two main reasons why you might not want to use a Content Marketing Strategy.

  1. You may believe that email marketing or social media posts will be enough to get people talking and sharing your brand's story.
  2. You might think that posting on social media or email marketing is impossible if you haven’t tried it.

Both assumptions are false.

Email marketing and social media posts can be great ways to communicate with customers and prospects. They're not enough on their own.

You can't rely on an email campaign to reach your goals. An email campaign alone won't help you reach your goals. It must be part of larger strategies. Your goals will not be achieved by social media posts. They need to be part of an overall plan.

This is where the Content Marketing Strategy comes into play. This strategy will help you manage the content creation process.

As a result, your time will be more focused on other aspects of your business such as increasing your conversion rates and growing your audience.

A Content Marketing Strategy is a great tool, but it doesn't necessarily make it easy.

A strategy can make all the difference.


  • According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
  • In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
  • According to our research, brand awareness, attracting traffic, and generating leads remain the key content marketing goals in 2022. (semrush.com)
  • We found that 40% of businesses don't have a documented strategy yet. (semrush.com)
  • To further show the importance of this, 89% of people have stopped doing business with a company because of a poor experience. (neilpatel.com)
  • According to the Content Marketing Institute, 70% of B2B marketers and 86% of B2C marketers surveyed use content marketing in some form or other. (criteo.com)
  • Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
  • Seventy-two percent business to business (B2B) (mailchimp.com)

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How To

Why Make A Content Marketing Strategy? Why Not Now?

You may feel overwhelmed when you first get started with content marketing. You don't need to do everything at once, but it is possible. Start small.

Take one step at a time. If you try to do too much at once, you risk spreading yourself thin and not making progress. Instead, focus on one thing at a time until you've mastered it.

Start small. You don't have to perfect every aspect of content marketing today. Concentrate on one aspect of content marketing at the time. As you become more comfortable, your efforts will naturally grow.

Profit from your previous successes. Build on previous successes. Reach out directly to industry experts and ask them to promote your content. Create an event and invite bloggers.

Even if you have never written any content before, you should start. Begin with something simple. Maybe you'll write a blog post, launch a webinar, or even just host a live Q&A session. It doesn't matter what, be sure to measure it.



Five Marketing Platforms with Sharp Features