The future of content marketing trends is bright, provided that it stays focused on the three pillars of content marketing: authority, social and AI-assisted. In this article, I'll discuss how each of these pillars will play a crucial role in content marketing in 2018.
AI-assisted production of content by humans
AI in content-marketing is a frontier for many businesses. AI is not only capable of creating content on the web, but also can analyze user data and learn based on past behavior. YouTube uses several AI algorithms, including Silby, to determine user preferences. Silby, for example, can identify spam emails. Additional examples of AI assisted content include financial reports, product descriptions, and even product descriptions. AI is still not a substitute for human-produced content but it does offer a multitude of advantages to both consumers and businesses.
User-generated content
Let's take a look at some examples to help you understand what user-generated Content (UGC) really is. Brands such as Anthropologe use UGC brilliantly. They mix professionally-styled images and photos from customers to show the products. One post features a model in an Anthropologie dress, while another shows the same dress on five-foot-nine women wearing the same dress in a size four. The two create a seamless shopping experience by blending them.
Quality content of long-form length
In 2018, it is unclear whether you will be writing longer pieces as part of your content marketing strategy. Longform content has been a topic of debate for SEO. However, it is still clear that long-form content receives more traffic to search engines than short-form. SEMrush claims that articles of over 7,000 word generate more traffic than those of 900- 1,200 words. Your brand is seen as a thought-leader in this space if you have long-form content.
Snackable content
What is the future of content market? This type of content gives consumers a short summary of the information. Social media platforms like Twitter, Instagram, and Pinterest are built around short pieces of content. Brands can use these snippets to tell a story. You can also use this content as a teaser to get more traditional content.
Personalized content
As users become more accustomed to personalized content, marketers are implementing it. Amazon and Netflix both make personalization a standard feature on their websites. Only 33 percent of marketers are doing this right. The best companies use data for personalized content. This includes browsing histories, preferences and behavior. You can then tailor your content to each visitor, maximising its effectiveness. It is essential to know how to use personalization properly if you want to make personalization work in your brand's favor.
FAQ
Do I really need to hire an agency to do content marketing?
No! No. There are many online tools that can help you create high quality content. Agencies tend to charge higher prices for their services.
How does content marketing work?
A visitor to your site is searching for something in particular. Good for them if they find the information they seek. They will go to another place if they don’t find the answer. Content marketing allows you to create valuable and useful information that solves problems and answers questions. This content can also be used on social media, email and other platforms. so people will always have access to it.
How much does it cost for a content strategist to be hired?
A lot of agencies and freelancers can offer content creation services for reasonable prices. Some companies may pay more to get the best possible project manager.
How long can I expect my content-marketing campaign to last?
It varies based on the type of service or product offered.
For example, if you sell shoes, you might spend one month designing a new shoe style. For example, you might launch the product in August and keep updating it throughout year.
If you are selling clothing, one look might be for spring and one for fall. It is your goal to offer new and exciting products so that your audience never gets bored.
The length of time that your content marketing program lasts depends on your goals. You may only need one channel for small businesses. You may need multiple channels for larger companies to reach a wide audience.
Statistics
- Progress indicators (0–100%) allow each team member to see how attainable each goal is and understand what remains to be accomplished. (semrush.com)
- Seventy-two percent business to business (B2B) (mailchimp.com)
- An example of an overarching goal could be: "In 2022, we want to achieve a 20% increase in revenue created by organic content and generate 15,000 MQLs with a budget of $30,000." (semrush.com)
- According to our research, 65% of companies with very successful content marketing in 2021 ran content audits at least twice a year. (semrush.com)
- Content marketing produces 3X more leads per dollar spent. Content marketing costs 62% less than traditional marketing. (criteo.com)
- Companies that use content marketing see approximately 30% higher growth rates than businesses not using it. (mailchimp.com)
- Measure your goals with a progress indicator of 0-100%. Make your goals collaborative and transparent (semrush.com)
- In fact, would pay more for a better customer experience, and 86% of B2B buyers would pay more. (neilpatel.com)
External Links
How To
How can content marketing be started?
For businesses to reach potential customers and create leads online, content marketing is a powerful tool. You can connect with potential clients by sharing useful information on your products and services.
Content marketing fosters trust among visitors, which in turn increases brand loyalty and results in higher sales conversions.
A blog is a great place to start. Blogs are easy to use and allow you post new articles frequently.
This allows people to come back often to read what you have written. You can also use social media sites, such as Facebook or Twitter, to share pertinent news and information.
YouTube allows you to create videos. These videos can help educate viewers about your business.
Finally, you can create infographics using tools like Canva. Infographics represent data visually. They can be used to explain complex concepts and make it easier to absorb information.
More readers will be attracted to your blog if they are more consistent and frequent.